For best results, the logo strapline should never be scaled below 280px wide. Always use centered versions of the product names under the logo, but do not alter it in any way. Use the Atlassian product strapline when you need to include multiple product names (specifically, Jira, Confluence, and Bitbucket) with the Atlassian logo. Attribution lockups are not necessary on Atlassian-owned properties like or in the product user interface. When to use attribution lockupsĪttribution lockups should be used for when Atlassian context is not readily set by the environment, like on advertisements or other top of funnel touch points like videos and white papers. Only use existing attribution lockups provided here and do not deconstruct them or create new ones. Atlassian attribution lockupĪttribution lockups allow us to unify our product brands with the Atlassian wordmark and ensure that customers connect the dots between Atlassian and our land products (Confluence, Compass, Trello, Jira, and all Jira family products).
Lockups should be used as a single asset and abide by all standard logo rules.
The color used should be determined by the environment the logos live in and the intent that the designer has for them.Ī lockup is a combination of multiple logo components or a logo combined with text in order to signify a relationship or create additional context. The blue, grey, and white logo colors don't hold any semantic meaning across Atlassian properties. Our standard color is our brand blue, which is reflected across most Atlassian-owned properties. When logos live within an external environment that mandates a container (such as external marketplaces, mobile app icons, and so on)Ĭontained logomarks are available in blue, neutral, and white.
#BRAND WORDMARK VS LOGO FULL#
When environmental restrictions do not allow for proper clearance guidelines to be followed for full logos Typically, this type of logo relies on text, typeface, and unique typographic treatments to express the brand’s identity. Office Max, Home Depot, and Walmart all represent the most commonly used type of logo the wordmark. When logos live within an environment where rendering the product name natively in its environment is more legible and user friendly (such as a product UI component) Here are four types of logo designs to consider with examples of logos we’ve recently designed: 1. Examples include McDonald's Golden Arches, Nike's 'Swoosh' or the iconic Apple Computer icon. When many logos are used together in a grid A logomark is a graphic element by which the public can identify a brand.
When additional information must be appended to or live closely alongside the logo When to use contained logomarksĬontained logomarks should be used in the follow scenarios:
#BRAND WORDMARK VS LOGO ANDROID#
Android and Pepsi are both brands with highly recognizable logomarks.Contained product logo icons offer more flexibility than full logos because they are removed from the wordmark and allow accompanying information to live alongside the logomark in a way that keeps the information visually separate from the logo. This version has the advantage of great creative range, and can generate a very strong visual identity for a company.īy the same token, it has the disadvantage of not including the name of the company, so usually a logomark is most appropriate for businesses that are already market leaders with an established brand identity. LogomarkĪ logomark refers to an image or symbol which represents a brand, and usually does not include the name of that company. Here are three design types, and examples of how big brands have executed them. How it is constructed and what elements are incorporated can vary depending on the purpose. The term "logo" itself does not necessarily narrow down what the design might look like, although marketing wisdom (and common sense) suggests it should probably be in some way relevant to the brand in question and versatile enough to be used in a variety of contexts. LogoĪ logo is simply a type of design a company, brand or individual chooses to represent themselves by. So for those in the market for a logo design, here are some terms that might come in handy. Simply enter your business name and customise any of the thousands of logos generated for you.
Need a logo? Why not make a logo you'll Love. These strategies will help deliver the best quality of designs that are fit for purpose.Īnother good idea is to brush up on some of the design lingo – that way it's easier to exactly describe the requirements, and more importantly, ensure there is no accidental misuse of a term, which could lead to countless unsuitable design entries. Whether working alongside an agency, through a crowdsourcing model or using a logo maker, it's a good idea to provide examples of similar designs, impressive portfolios, and as much context about the business as possible. When spelling out the initial brief for such an essential asset, it's important to be specific when describing the requirements. Selecting the right design for a brand identity is a crucial step in developing a business.
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